Dec 13 2010

Front page of Oakland Press Business Section!

Oakland Press Mention

BUSINESS SPOTLIGHT: Insider website offers creative gift ideas

Lindsay Roberts launched an ultra-hip website that reviews, recommends and categorizes the most under-the-radar and creative gift ideas, called The Gift Insider.

Roberts of West Bloomfield Township scours boutiques, magazines and the web to help people find new, cool, unique, romantic, creative gift ideas.

“Most shoppers know that finding the perfect gift is never easy,” said Roberts, a 24-year old Birmingham Groves graduate.

Prior to launching The Gift Insider in 2009, she was utilizing her journalism degree from the University of Wisconsin at magazines like Good Housekeeping and Esquire. She left her magazine career to pursue her dream of being a full-time gift expert and The Gift Insider was born.

On Dec. 1, Roberts launched her newly revamped website, This upgraded website lets users browse for gifts by price, person, occasion or personality, then links directly to the website where users can purchase these cool gift ideas. There is a Wish List function to save favorite items, users can rate each gift, leave comments and share via social media. The Gift Insider does not sell items that she recommends, but serves as a resource.

“Since I was little, I enjoyed giving presents and seeing the happiness on someone’s face when I had found the perfect thing for them. I am hoping I can do that on a grander scale by offering gift suggestions to a large audience through” Roberts said.

Roberts recommends her favorite gift ideas across a variety of media platforms at


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